We offer the way
for you brand success in Russia
To tractor brand owners and manufacturers
To tractor attachments manufacturers
- Develop target market share and sales goal.
- Prepare strategy for you brand.
- Implementation of accepted brand strategy.
- Transparent on-time results monitoring and analysis.
We have achieved
- One of 5 main importer of Husqvarna 1999–2002.
- 8 % marketshare with lightweight rotary tillers 2000 2003.
- 49 % target market share in professional walking tractors 2004 2008.
- growth from 3 % to 27 % target market share 2010–2017.
- 24 companies dealer network offering KIOTI educated stuff.
- 80 % excellent customer satisfaction feedback.
Our competences
Tractor market knowledge
- Market research.
Strategic marketing
- Select target market segments.
- Brand positioning for selected market segments.
Marketing communication
- Direct marketing communications.
- Internet promotion.
- Exhibitions and field demonstrations.
Building dealer and service network
- Dealer & Service education program.
- Dealer & Service certification program.
Import logistic
- Custom clearance.
- Import legislations.
We achieved
Success story
Profpark is tractor market leading company that generated the market for expenseive import tractors in order to increase KIOTI sales in Russia.
2010–2017
We used call-center active calls by our own managers:
- more than 600 000 direct calls to potential customers.
Sales managers generates negotiations
- 14 000 meetings in 8 regions with potential customers.
Exhibitions and demonstrations:
- we provided 120 exhibitions and demonstrations;
- over 24 000 people visits such exhibitions per year;
- over 4 100 — registered from exhibitions and included into marketing database.
Internet promotion:
- 1 500 000 unique visitors on web-sites and social networks.
The way is
Working together to achieve your market share goals and sustainable long-term brand success
Depends on the goals and market abilities we can choose together the most appropriate strategy:
Solo distributor
strategy
Dealer network
strategy
The way for your brand success in Russia
1. Develop target market share and sales goal
- According to real market situation and prospects.
2. Prepare strategy for you brand
- Positioning.
- Promotion strategy.
- Educational standards.
- Dealer network & service support strategy.
3. Implementation of accepted brand strategy
- Promotion for your brand.
- Develop dealer and service network.
- Improving product for market needs.
4. Transparent on-time results monitoring and analysis
- Russian Tractor marketshare audit and analisys.
- Customer satisfaction control.